The colorful story of the Joubert farm in the renowned Stellenbosch Wine Region of South Africa dates back to 1695 when Governor Simon van der Stel granted the land then known as Veelverjaagt, to Coenraed Visser. A century later, in 1795, the farm was bought by a French Huguenot descendant, Dirk Daniel Joubert, who divided it between his two sons. One of them retained the Veelverjaagt name while the other named his portion La Provence, to honor the birth-place of his forefathers. Five Joubert generations have since placed their unique stamp on this mountainous 80-hectare estate.
An exciting new era dawned at the turn of the millennium when a group of families from Wisconsin, USA fell in love with the grandeur of the Cape on their first visit to South Africa. This led to a vibrant American-South African joint venture and a change of name for the farm. The name BEAU JOUBERT combines the French for ‘beautiful’ with the name of the family who originally put the farm on the wine map. Adding to the sense of history is the fact that the dwellings built in the 1700s as well the splendid historic manor house built in the late 18th century still grace the estate.